Toast to our tourism operators

Kelly-Anne Saffin

Kelly-Anne Saffin

This Thursday, December 5, at the Clare Valley Food Wine and Tourism Centre we are working to have a welcome to Christmas drink for Clare Valley tourism region operators, particularly those in the Regional Council of Goyder, the Wakefield Regional Council and the Clare & Gilbert Valleys area.

As at the year ending December 2018, South Australia has seen a rise in expenditure of 3 per cent to a record $6.8 billion.

In 2016-17 the tourism industry supported 36,000 jobs directly, which has increased by 15pc since the targets were set in 2012/13, and it continues to progress toward the goal of an additional 10,000 jobs by 2020.

The Clare Valley Region Tourism visitor economy is increasingly becoming one of its major economic beacons, contributing $89 million at the December 2018 quarter, which has been trending positively for the past 10 years (albeit as a slow growth).

Forecast data also indicates positive growth for the sector with potential to reach $166 million by September 2030.

In 2016-2017, the region's visitor economy supported 698 jobs (486 full and part time jobs, and 212 indirect full and part time jobs) which is 8pc of total regional employment.

Another economic indicator which is seeing slow, but steady positive growth.

Overnight visitation to the region is also steadily growing, from 160,000 in FY2010 to 182,000 in FY2018, and currently it attracts an average of 4pc share of total overnight visitation to South Australian regions.

However we see this as only the start - together we can do so much more.

Thank you to the Main Street Traders, Clare Valley Business and Tourism, Clare Valley Wine and Grape Association and Clare Valley Food Wine and Tourism Centre for coming together to give a preview on a new Clare Valley Destination Action Plan on Thursday night.

The marketing plan - funded through the Clare & Gilbert Valleys Council and the Australian Federal Government - outlines the actions we can all contribute to going forward to build out tourism profile.

Make sure you come along if you can.

Further details are on our website www.yorkeandmidnorth.com.au.

Kelly-Anne Saffin,

Chief executive officer,

Regional Development Australia Yorke and Mid North