Making a purchase in the Clare Valley region is much more than helping a business keep afloat - the roots actually run deeper than any grapevine.
Most of us are unaware that many businesses which dot our towns and landscape, may not necessarily be of local origin, yet they employee local people just like you and me.
For example, Northern Argus based in Clare - is owned by Nine Australian Community Media (formerly Fairfax Media) - yet the staff are connected with the region.
Some have lived in the Clare Valley all their lives, while others have been adopted into the region they now call home.
Even the family history of some staff members date back to the 18th century when the region was beginning to be established.
It's much the same with other national businesses which have popped up on the scene in the past few years.
Supporting these so-called 'outside businesses' ensures people are employed in jobs they enjoy, in a region they call home, which in turn means they spend their money locally.
To see a local business close greatly affects us all. It's a loss of knowledge and service that cannot be replaced.
This thriving cycle also helps guarantee the Clare Valley's well-established, history laden or generational business footprints remain.
And just as important, the positive ripple effect also extends to the region's many not-for-profit groups which in turn are stimulated by businesses who provide them with much-needed donations.
Ultimately, the simple act of spending money locally works towards sustaining a healthy and harmonious Clare Valley.
For the past 150 years, Northern Argus has celebrated and supported the hard-working businesses scattered all throughout the Clare Valley and the wider Mid North region.
We have been there for your highs, celebrated your achievements and stood alongside you for the lows.
Northern Argus has, and always will have, the best interests of the community at it's heart.
We will continue to do the same for the next 150 years of our existence here in our home region in the Clare Valley.
This advertising feature is sponsored by the following businesses. Click the links to learn more.