AGL, operators of Australia’s largest electricity generation portfolio and the largest ASX-listed investor in renewable energy, has secured naming rights to one of Australia’s newest and most exciting rallies – the Rally of the Heartland.
The event will be known as AGL Rally SA - Rally of the Heartland, and will be held in the Mid North from June 1-3, 2018.
Based around Burra, AGL Rally SA - Rally of the Heartland will bring the South Australian Rally Championship and a range of iconic classic rally cars to the picturesque Flinders Ranges, home to AGL’s wind farms at Brown Hill, Hallett Hill, North Brown Hill, and the Bluff Range.
The organisers of the event, RallyOne, will work with AGL to contribute enduring benefits to the communities of the Mid North.
The AGL Rally SA - Rally of the Heartland will bolster regional tourism and provide a significant boost to the local economy.
AGL’s Hallett Wind Farms will get an innovative showcase during AGL Rally SA’s iconic wind farm stages.
These stages are a unique feature of the South Australian event and will include the longest wind farm stage held anywhere in the world.
This course provides a real challenge for competitors, a spectacle for the public, and underlines the capacity of AGL’s renewable energy assets.
The combined 167 wind turbines of AGL’s Hallett Wind Farms, together with associated infrastructure such as substations and connection assets, generate enough clean, green energy to power around 200,000 average Australian homes and also save approximately 770,000 tonnes of greenhouse gases each year.
“AGL is proud to be naming rights sponsor of the 2018 AGL Rally SA - Rally of the Heartland,” renewables manager Simon Kelley said.
“We have been an active part of the Mid North region for well over a decade, and we pride ourselves in supporting local events and initiatives.
“We’re excited about this unique opportunity to have classic cars race through our wind farms, which will provide a spectacular experience for drivers and spectators.”
Rally Director, Ivar Stanelis, said he was delighted AGL had agreed to team up with the Rally SA event.
“This is a truly significant partnership,” he said.
“We’re thrilled to have a high quality Australian brand like AGL supporting us.
“Rallying focuses on dependability, action and durability, which underlines the AGL brand’s unparalleled strength in the energy market.
“This association is great for the sport in Australia generally and great for us locally, and I am confident it will be beneficial to both organisations.”
Local media’s passion for motorsport
Meanwhile, two of SA’s iconic regional newspapers, the Northern Argus and Barossa & Light Herald, will conrinue as official media partners for Lightforce Rallies SA’s sister events, The Australian Rally Championship at Mount Crawford Forest, and Rally of the Heartland.
Parent company Fairfax Media has a long-standing tradition of supporting local events through its regional mastheads.
Event director Ivar Stanelis said it was a very welcome and appropriate association.
“We are pleased to have Fairfax Media, through the Argus and Herald, involved in supporting and sponsoring us,” he said.
“We look forward to unprecedented coverage of our events, which is a huge benefit for all.”
Equally, the Argus and Herald teams are looking forward to the 2018 events.
“Our mastheads support sport and regional communities in hundreds of events around SA each year,” Hills and Valleys editor Carla Wiese-Smith said.
“We know many of our customers have a passion for motor sport, and these events are an exciting new opportunity for all of us.”