The Australian Carob Company to feature on international stage

Australian Carob Co's Michael Jolley with a couple of carob pods on farm at North Booborowie, with the Korean television crew filming behind.
Australian Carob Co's Michael Jolley with a couple of carob pods on farm at North Booborowie, with the Korean television crew filming behind.

In the year 2000 Michael and Jam Jolley purchased their small property just north of Booborowie and began planting carob trees – this would eventually become The Australian Carob Company. 

Fast forward 17 years and the couple hosted a Korean television crew at the weekend as they filmed for an advert to play in the country. 

Mr Jolley said he was blown away by the fact the group contacted him and organised the visit. 

He said the chief executive of the company and a translator visited the farm about a month ago and then sent their crew. 

The chief executive saw their product in Japan and then contacted the Jolleys. 

“It’s just all madness...to fly out from Korea it’s some commitment,” Mr Jolley said. 

At The Australian Carob Company, based in north Booborowie, Jam and Michael Jolley grow, harvest and produce their product. 

They have their own harvesters and processing plant and this year they have so far harvested about 150 tonnes from their 6000 trees. 

Their crop is certified organic, watered with bore water and has non-GMO status (through Australia certifications). 

The Jolleys are the only growers who grow and on-site process - that is nut and gluten free – in the world.

“We have top quality product for the varieties that we grow.” 

Mr Jolley said during the past two years they had strongly pushed into the export market, but the past six months had seen it increase dramatically. 

“...very steady in Australia, we have not put a lot of extra effort there, it’s all been in the export markets.”

Mr Jolley said the exports to the US had “gone nuts” and he was in the process of sending another container to the country. 

The venture into carobs began when the Jolleys began to prepare for their future and look at how they could set themselves up without “breaking their backs” in years to come. Mr Jolley still works his gardening business a couple days a week. 

“I’m just a bloody gardener mowing lawns.” 

The Australian Carob Company products are available throughout Australia, the US, UK and they are working with governments in Japan and Korea to finalise certification to export into those countries.