RDA hosts FREE Chinese ready workshop

A China Ready Workshop will be held in Clare on October 26. Business owners and operators are encouraged to attend.
A China Ready Workshop will be held in Clare on October 26. Business owners and operators are encouraged to attend.

Regional Development Australia Yorke and Mid North has secured a FREE workshop to assist your business prepare for the Chinese Tourist. 

Chinese visitors approach travel differently to people from western countries.

They have different motivations and expectations.

Understanding these motivations and expectations is essential for businesses to adjust and tailor their servicing to maximise the potential of the Chinese Visitor. 

The South Australian Tourism Commission has engaged Richard Beere to produce a development plan for South Australia and the Chinese market.  

Richard Beere has spent over 30 years working and living in Asia in senior management positions and is now the Managing Director of Fastrak Solutions. 

Richard was part of the teams that succeeded in making Australia the first western destination to gain Approved Destination Status in China; and that secured China Southern Airlines to initially fly to Australia. 

He was also instrumental in the development of Tourism Australia’s original China Development Plan - most of which is still in use today.

With the commencement of China Southern Airlines commencing direct flights from mainland China to Adelaide in December 2016, Regional South Australia will see an increase in the numbers of China Tourist visiting. 

Ask yourself these questions about your business: 

Do you fit the needs and travel patterns of the Chinese visitor?

Do you understand the market and its requirements and do you have the desire and capability to adjust / tailor your service delivery?

Have you made changes to assist the Chinese visitor engage with your product or service?

Are you actively chasing the business or just receiving it?

Southern Flinders Ranges Tourism Officer & Business Owner, Carly Archer has previously attended an Understanding China Workshop and walked away with better insights into the Chinese market. 

“I recently attended the Understanding China Workshop for the Flinders Ranges & Outback and walked away with excellent cultural and tourism business insights which will help guide operators to understanding the China tourist,” Carly said.

“Richard Beere was highly engaging and his cultural “traveller” scenarios were very enlightening and informative. I highly recommend attending this workshop to understand cultural behaviour, patterns and tourism spend, this workshop will change your customer service approach and cultural thinking.” 

This workshop is for any business or operator that is and will service this growing market, it will assist you in better understanding the realities and requirements of this market and supply you with the tools to better understand the Chinese Tourist.  It is essential that our region prepare and understand the current Chinese visitor. 

RDA encourage you to send your front line staff so that you can secure your share of this growing market.

Chinese Ready Workshop

Wednesday, October 26, from 10am-12.30pm

Clare Country Club

RSVP cvtourism@yorkeandmidnorth.com.au  by October 18.