Tourism eSchool provides the goods for tourism and marketing

From an idea which started from a coffee catch-up, Tourism eSchool has continued to grow for Rebecca White and Paige Rowett. 

Tourism eSchool's Rebecca White and Paige Rowett are familiar faces to many. They share a passion for tourism marketing.

Tourism eSchool's Rebecca White and Paige Rowett are familiar faces to many. They share a passion for tourism marketing.

Rebecca and Paige have worked in the tourism industry for several years, and with both having marketing backgrounds, they decided they wanted to use their passion for the industry to help others. 

They are country girls, Rebecca grew up in Tarlee, while Paige moved to Marrabel – she’s originally from the Eyre Peninsula – and they feel people in regional tourism connect with that. 

With a change in job structure, and young families, the pair felt there was a chance to share their knowledge, skills and passion with the rest of the world. 

The duo combined their two consultancies (tourism marketing strategists) in 2012 when they established Tourism eSchool and they haven’t looked back since. 

The new venture was launched in March 2013 and has developed and continually evolved to suit their clients. 

Tourism eSchool is an online education opportunity for tourism operators and destination marketers across Australia and the world. 

Both with young children, they took the opportunity to mold their work and home life with their passion. 

“I wanted to help more people,” Rebecca said. 

Rebecca comes to the team with a Bachelor of Business (tourism management), Advanced Diploma in Tourism (event management) and Certificate IV Frontline Management. 

While Paige shares her knowledge with a Bachelor of Management (major marketing, minor tourism) and Graduate Diploma in Teaching and Learning – secondary school.

They created the first four eCourses online to help their clients – from the big operators to smaller businesses – and this has since turned into the Tourism Marketing Academy and Mastermind which replaced the eCourses in 2016. 

Paige said they had noticed those taking part learnt what they needed but further mentoring support was necessary to take their business to the next level. 

“(we are) trying to attract the people who have the commitment and confidence,” she said.

“Working with people who are passionate and love what they do … they are the ones who will get the benefits.”

Since Tourism eSchool started five years ago, the pair have worked to help develop strategies for many tourism businesses and operators. 

They have also included conference presenting, and said it had snowballed from there. 

With an ever-changing world, the pair will continue to be flexible with their business model to suit the demands.